10 Art Stall Set Up Tips

1

Stall Set Up - Create height on your display table. This can include standalone shelves or boards, allowing customers to see your products and prices from a distance. I used a shelf grid system to cover both sides of my 6ft table. Bring along pegs to hold down any table cloth or banners. If you're located outside ensure you have heavy objects to hold down tent and covers.

2

Branding & Information - Place your branding, logo and information about what you sell around your stall e.g. table-top, banners or label your display boxes.  Arm yourself with enough business cards or QR code to link your website or shop

3

Colour Scheme - Choose a brand aligned colour scheme, giving a cohesive identity and values.

4

Stock up on all your products. Sometimes you can’t predict which ones are the best sellers or not. Purchase or borrow wheel trolley to move your stock to and from your venue. You’ll be tired at the end of the day.  

5

Target audience – Know your audience. Are they families, young people? You may wish to consider tailoring your products to their needs. Items that appeal to younger audience such as stickers or badges or framed items for different target group.

6

Pricing - Clearly price each item; customers avoid asking for prices and will often walk away if they don’t see it. Many are reluctant to ask

7

Sales/ Discounts - consider wrapping items in discount bundles or surprise bags, this way you’ll sell multiple items in one go.  Placing a discount basket at front of stall always attract customers who may show interests in your other products (depends on the brand value of your products though). Some stall owners offer sampling products which helps to showcase your product as well as start a conversation with potential customer.

8

Payments Options – should be clearly displayed e.g. credit / debit cards, apple or google wallet you accept etc. Cash payments are still popular especially if you have low costs items. Keep a small float of cash with each coin denomination.  90% of my sales were by card and remaining by cash.  Make sure you have sufficient battery power available to charge your payment machines or plan with the venue ahead of time for access to electricity (this will often involve PAT testing your electrical items)

9

Customers Interactions - people like to browse as it’s a day out. Be available at your store and try to avoid pouncing on each customer. Smile and make gentle eye contact when the time is ready.  

10

Network with Neighbours - befriend neighboring stall holders, you could help each other, if you’re alone or need the bathroom. It’s lovely to make new friends as you’re amongst like-minded people.